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Win-Back Previous Customers

Win-back emails reconnect with previous customers who've stopped using Smash and give them a reason to return. The goal is to remind lapsed customers what they're missing and make it easy to restart service.


Getting Started With Win-Back Emails

What We Need From You: 

→ Contact list — names and email addresses of past customers to target
→ Start date — when the send or series should begin

2-Email Series to Re-Introduce Smash

  • Email #1 is a personalize touchpoint that feels like it comes directly from your team
  • Email #2 is still personalized but has a few more design elements. It touches of rising costs and re-enforces key value props.
Win Back Email 1-1
Win Back Email 2-1

Ready to Get Started?