Win-Back Previous Customers
Win-back emails reconnect with previous customers who've stopped using Smash and give them a reason to return. The goal is to remind lapsed customers what they're missing and make it easy to restart service.
Getting Started With Win-Back Emails
What We Need From You:
→ Contact list — names and email addresses of past customers to target
→ Start date — when the send or series should begin
2-Email Series to Re-Introduce Smash
- Email #1 is a personalize touchpoint that feels like it comes directly from your team
- Email #2 is still personalized but has a few more design elements. It touches of rising costs and re-enforces key value props.


Ready to Get Started?
