Nurture Prospects At Any Stage
Nurture emails help re-engage cold prospects who showed interest but haven't converted or heard from Smash in a while. These emails can reintroduce the franchise in a personal, organic way, highlighting key value props, and speaking directly to common frustrations like unreliable haulers or rising costs. The goal is to reengage and move prospects toward a conversation.
Getting Started With Nurture Campaigns
What We Need From You:
→ Finalized list of contacts
→ Lead temperature (cold/warm)
→ Dates you would like to run the campaign
Long Time No Talk? (Cold Nurture)
- Prospect has little to no relationship or contact history with local team
- Focus on establishing credibility, who Smash is, and what makes our service different
- Clear, low-pressure call to action
Pick Back Up Where You Left Off (Warm Nurture)
- Prospect previously engaged (took a call, sent an email, expressed interest) but has gone quiet
- Lean in to common objections and answer FAQs
- Reinforce our experience through case studies and testimonials
Ready to Get Started?